Marketing Challenges When You Have Multiple Locations

Marketing Challenges When You Have Multiple Locations
calendarMay 12,2023

As an owner or partner of a healthcare practice that is growing, or has grown, to multiple locations, you have a lot on your plate. So, we’ll keep this short. There are a lot of growing pains when expanding your business, and your resources can quickly evaporate if you do not have a clear and comprehensive strategy. 
In this brief article brought to you by iBoost Healthcare, we share some marketing challenges to be mindful of if you have multiple locations. iBoost Healthcare is a leader in the digital-marketing environment, having helped over 2,000 small, medium, and large businesses boost their online presence.

Challenge 1: Trouble Engaging with the Growing Number of Patients

Acquiring new patients is exciting, but it means less if they don’t return when they should. Listening to and engaging with patients is a critical part of healthcare services, but you can’t offer all that attention on your own. Aligning your doctors and practitioners with your plan can help get buy-in and cooperation from all members of the team, but they can get overwhelmed with work.
Fortunately, modern software facilitates a lot of administrative and clerical work, and you should consider the cost-benefit of upgrading your software. You can even integrate many software programs with your own website, allowing patients to schedule appointments online, securely access their records via a patient portal, and even make payments through your website.

Challenge 2: Understanding and Targeting the Local Audience

You’re probably familiar with your audience at the first practice; you understand what services they generally need, the types of messages they respond to, and their cultural and demographic differences. When you grow to new locations, you should quickly learn about the local audience so that you can tailor your services, content, and marketing campaigns.
While market analysis used to primarily involve physically investigating the area, nowadays a lot of the information is at your fingerprints. For example, analyzing search engine queries in the area can tell you what healthcare services that locals are looking for. 
Once you’ve understood your local audience, you can create targeted advertisement campaigns. Pay-per-click (PPC) advertising and search engine optimization (SEO) are promising tools for digital marketing for doctors. You can contact iBoost Healthcare to learn more. We have a variety of experience managing PPC advertising and implementing SEO for plastic surgery or orthodontics to mental health services or routine checkups.

Challenge 3: Maintaining Your Reputation

Branding is crucial for multi-location enterprises. While some people choose to have a unique identity at each practice, many prefer to have an overarching brand. In any case, you should be familiar with your image and maintain your reputation across all locations.
A professional website design for healthcare providers can help you present your brand, or brands, with unique landing pages for each location, consistent messaging, and up-to-date information. 

Need Help Growing Your Online Presence?

In today’s digital age, a brick-and-mortar store is only a fraction of your presence. Nowadays, your online presence matters just as much, if not more, especially as most prospective patients search the web for services they need. 
If you need help creating and/or boosting your online presence, then consider iBoost Healthcare. We offer a wide range of services, including web design, search engine optimization, digital content production, social media and PPC management, and more. Call now to consult with a member of our team today.

Ready to Get Started?

Get in touch with us for professional website and SEO services.

Online Platforms to Collect Reviews from Your Patients
Online Platforms to Collect Reviews from Your Patients

provider's website. A well-designed website for doctors can make a big difference in how patients perceive a healthcare provider, and one of the best ways…

Tips for Chiropractors to Promote Their Clinics 
Tips for Chiropractors to Promote Their Clinics 

Today's chiropractic clinics are much more than just health centers. They're brands, local businesses, and vital parts of their communities. But like all businesses, they…

Grow Your Practice With These Plastic Surgery Marketing Ideas
Grow Your Practice With These Plastic Surgery Marketing Ideas

As a skilled plastic surgeon, your primary focus is on providing exceptional care to your patients. However, a thriving practice requires more than just surgical…