As an owner or partner of a healthcare practice that is growing, or has grown, to multiple locations, you have a lot on your plate. So, we’ll keep this short. There are a lot of growing pains when expanding your business, and your resources can quickly evaporate if you do not have a clear and comprehensive strategy.
In this brief article brought to you by iBoost Healthcare, we share some marketing challenges to be mindful of if you have multiple locations. iBoost Healthcare is a leader in the digital-marketing environment, having helped over 2,000 small, medium, and large businesses boost their online presence.
Acquiring new patients is exciting, but it means less if they don’t return when they should. Listening to and engaging with patients is a critical part of healthcare services, but you can’t offer all that attention on your own. Aligning your doctors and practitioners with your plan can help get buy-in and cooperation from all members of the team, but they can get overwhelmed with work.
Fortunately, modern software facilitates a lot of administrative and clerical work, and you should consider the cost-benefit of upgrading your software. You can even integrate many software programs with your own website, allowing patients to schedule appointments online, securely access their records via a patient portal, and even make payments through your website.
You’re probably familiar with your audience at the first practice; you understand what services they generally need, the types of messages they respond to, and their cultural and demographic differences. When you grow to new locations, you should quickly learn about the local audience so that you can tailor your services, content, and marketing campaigns.
While market analysis used to primarily involve physically investigating the area, nowadays a lot of the information is at your fingerprints. For example, analyzing search engine queries in the area can tell you what healthcare services that locals are looking for.
Once you’ve understood your local audience, you can create targeted advertisement campaigns. Pay-per-click (PPC) advertising and search engine optimization (SEO) are promising tools for digital marketing for doctors. You can contact iBoost Healthcare to learn more. We have a variety of experience managing PPC advertising and implementing SEO for plastic surgery or orthodontics to mental health services or routine checkups.
Branding is crucial for multi-location enterprises. While some people choose to have a unique identity at each practice, many prefer to have an overarching brand. In any case, you should be familiar with your image and maintain your reputation across all locations.
A professional website design for healthcare providers can help you present your brand, or brands, with unique landing pages for each location, consistent messaging, and up-to-date information.
In today’s digital age, a brick-and-mortar store is only a fraction of your presence. Nowadays, your online presence matters just as much, if not more, especially as most prospective patients search the web for services they need.
If you need help creating and/or boosting your online presence, then consider iBoost Healthcare. We offer a wide range of services, including web design, search engine optimization, digital content production, social media and PPC management, and more. Call now to consult with a member of our team today.