Consistency is essential for your healthcare organization’s success, but it’s not just the consistency of service. Your brand identity involves much more than the quality of your service. A brand style guide is a document that outlines the visual and verbal elements that ensure consistency across all brand communications. It serves as a reference for internal teams and external partners to maintain a recognizable brand presence. Creating a brand style guide for a healthcare organization is crucial to establish a strong and trustworthy brand image.
Here we share some introductory tips to help you create a brand style guide for your healthcare organization. If you want to broaden your organization’s reach with a professional website design for healthcare providers, you can call iBoost Healthcare to schedule a consultation today.
The brand style guide is meant to be referenced by internal teams as well as external partners. It should be easy to navigate, and readers should be able to scan what’s inside and quickly visit the section that pertains to them.
Start by clearly defining your healthcare organization's mission, vision, and values. These foundational elements will be the core and compass guiding the development of your brand identity and should be reflected in your style guide. Here, you should also define the tone and language style that reflects your brand's personality.
Identify and define the key visual elements that represent your brand. This includes the logo, color palette, typography, imagery style, and graphic elements. Ensure that the logo is easily recognizable and versatile enough to be used across various platforms and mediums, choose a color palette that aligns with your brand's values and evokes the desired emotions, and consider legibility and appropriateness for both typography and graphic elements.
Many people are visual learners. Use visual examples and clear instructions to show the correct usage of all brand elements. This could include samples, dos and don'ts, and examples of proper application in various contexts. Clearly communicate the expectations for maintaining consistency and explain the reasoning behind the guidelines so that the guidelines stay in mind.
In today’s day and age, improving your healthcare organization’s visibility involves using a range of mediums, especially the Internet. Social media presence and a professional website design for doctors or healthcare professionals are essential.
Further, an online presence gives you the opportunity to reach a much wider audience. Combine your website with SEO for doctors or SEO for healthcare providers, and you can draw organic traffic to your cyber-office that is your website.
If you are interested in boosting your web presence, then consider calling iBoost Healthcare. You are welcome to give us a call to consult with a knowledgeable member of our team or explore our website to learn more about our services and pricing. We look forward to working together!
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